Live With It On

Jewelry is more than accessory. It’s the first thing we put on in the morning and the last thing we take off at night, if we ever do at all. It’s extension of us. So for the summer season, we encouraged people to live with it on. Big emphasis on “live”.

My role: concepting and execution

Lightbox Valentine’s Day Campaign

Live With It On

Lightbox is a lab-grown diamond company offering diamonds that are indistinguishable from mined ones at affordable prices. On Valentine’s day 2023, we revamped typical Valentine’s Day language to be more playful, exuberant, and fun while doing away with the usual sappy or saccharine. We also reinvented the typical world of red and pink and entering a world of bold, bright colors and visually exciting textures that add a sense of depth.

We brought this campaign to life in OOH, digital banners, emails, and shoppable social posts.

My role: concepting and execution