We helped launch Liberty Mutual’s new spokespeople, LiMu Emu and Doug, which has been covered by every major American news outlet and publication. It’s even been spoofed by Saturday Night Live and Shane Gillis.
My role: concepting and execution
LiMu Emu is an actual Emu that acts on set. Total prima donna though.
Creative Directors: Danny Gonzalez and David Suarez
Associate Creative Directors: Ryan Tovani and Caroline Cappelli
Art Director: Malika Reid
Writer: Guy Olson