Americans everywhere hold on to stuff they never use anymore. There are literally more storage units than McDonald's in the U.S. There's even a terrible reality show about storage unit auctions. That fad isn't coming back. No, you really aren't going to use it again. It's time to let go.

My role: concepting and execution

Media:

Adweek Ad of the Day

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Creative Directors: Alvaro Ramos and Jeff Siegel

Writers: Guy Olson, Jon Colón

Art Directors: Carolina Perez-Siam, Samantha Hodian

Producer: Ian Kelly

Director: Craig Gillespie

Editor: Eric Zumbrennen

VFX: EightVFX

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