We collaborated with streetwear legend Benny Gold to turn free t-shirts into priceless Warriors playoff tickets using augmented reality. People showed up in line at Oracle Stadium as early as 5am to meet Benny and have a chance at scoring Warriors playoff tickets.
In true Bay Area fashion, this was the result of diehard streetwear/skating fanatics intersecting with diehard Warriors fans.
My role: concepting and execution
Benny Gold Design
