We brought E.T. back for the holidays to reunite with his best friend Elliott (Henry Thomas) after 37 years.
Steven Spielberg approved the script (I can die happily now) and he was consulted during the process. E.T. became the biggest campaign in the history of Xfinity and the longest TV commercial GS&P has ever aired (4 minutes on Thanksgiving Day).
5 Emmy Nominations
218+ million views worldwide (at the time of writing this in 2019)
#1 Global trending on YouTube (Kanye’s “Closed on Sunday” was #2)
My role: concepting and execution.
CNN, Time, Forbes, USA Today, Rolling Stone, Vanity Fair, Variety, The Today Show, Entertainment Tonight, Deadline Hollywood, Entertainment Weekly, Nerdist, Gizmodo, BuzzFeed, US Weekly, SYFY, NYPost, Independent, Newsweek, The Drum, NY Daily News, The Wrap, Adweek, Adage, Screen Rant
Case Study
The Making Of Video
Easter Eggs Video
Film poster illustrated by Paul Shipper
Behind the scenes photos
Co-Chairman/Founder: Jeff Goodby
CCO: Margaret Johnson
ECD: Jim Elliott
CDs: Tristan Graham, Felipe Lima, Roger Baran, Nadia Tzuo
ACDs: Ricardo Uribe, Edoardo Quadra
Writers: Guy Olson, Anthony Pagaza, Sam Dworkin
Art Directors: Jennifer Fisher, Hans Schenck, Neha Guria, Mike Rodriguez
Designers: Ryan Self, Benny Gold, Pedro Zuccolini