Parenting can be shitty... and snotty. We wanted to highlight the unglamorous details of parenting by showing it through a real lens as well as show how these products have helped real parents in their biggest moments of desperation. We used completely unedited parenting reviews of the Windi and NoseFrida, so the words are straight from the parents’ mouths– er fingers.
2022 Communication Arts Award of Excellence
These spots are narrated by Amy Schumer.
My role: concepting and execution