Lightbox is a lab-grown diamond company offering diamonds that are indistinguishable from mined ones at affordable prices. On Valentine’s day 2023, we revamped typical Valentine’s Day language to be more playful, exuberant, and fun while doing away with the usual sappy or saccharine. We also reinvented the typical world of red and pink and entering a world of bold, bright colors and visually exciting textures that add a sense of depth.
We brought this campaign to life in OOH, digital banners, emails, and shoppable social posts.
My role: concepting and execution
